Website program terms.

The program generally runs in this order:

• You apply. Applying is free. We aim to reply by email within a few business days, and we accept or decline applications at our sole discretion, without needing to give a reason.
• We design your homepage for free. Accepted businesses book a kickoff call, and we design a homepage for your business and walk you through it.
• You pick a plan and subscribe. If you like the homepage, you choose a monthly plan and start your subscription. If it isn’t for you, you walk away and owe nothing.
• We build the rest. Once your subscription is active, we design and build the rest of your site, you review it, and we launch it.

We don’t build anything past the homepage until you subscribe. The homepage preview is yours to look at, but we only publish it, and the rest of the site, under an active plan.

Launch timing depends on your site’s scope, how quickly you send content and feedback, and our team’s schedule. Any launch date or timeframe we share, here or on our website, is an estimate, not a guarantee.

The program is intended for independently owned businesses with fewer than 50 employees. We may ask for details to confirm eligibility. We accept a limited number of businesses, so meeting the criteria doesn’t guarantee acceptance. We may change the eligibility criteria, pause new applications, or end the program for new applicants at any time.

Design and build cost $0 for accepted businesses. You pay for your monthly plan, at the prices shown on our website when you subscribe:

• Self-managed plan ($49 a month): hosting, SSL, security updates, uptime monitoring, and an editor so you update your site yourself. Edits by our team are billed per request, and we quote them before we start.
• Managed plan ($200 a month): everything in the self-managed plan, plus content updates by our team under the fair use terms below, and a quarterly marketing meeting.
• Optional SEO add-on ($500 a month), on either plan.

Billing starts the day you subscribe, not the day your site launches, because that is when we start building. Your plan renews automatically each month and is charged to the payment method on file until you cancel. Prices don’t include any taxes that apply, which we may add.

You may ask to switch plans. Changes take effect at your next billing date.

If a payment fails or is reversed, we may pause work, suspend your site, or both until your account is paid in full. We’ll try to let you know first.

We may change our prices. We’ll give active subscribers at least 30 days’ notice by email, and the new price applies from your next billing date after that.

Both plans include:

• Hosting on a platform we choose and manage
• An SSL certificate, so your site loads over HTTPS
• Security updates and uptime monitoring
• A mobile-responsive design, basic on-page SEO setup, analytics, and a contact form
• Connection of a domain you own to your site

We work to keep your site online and secure, but we don’t guarantee any level of uptime, speed, or security, and no site is immune from outages or attacks. Planned maintenance, problems at our hosting and infrastructure providers, and events outside our control can take a site offline. We don’t issue credits or refunds for downtime.

We may change, upgrade, or replace the hosting platform, tools, editor, or third-party services behind your site at any time, as long as your plan’s core service continues.

Your plan is sized for a typical small business site. If your traffic, storage, bandwidth, or form volume goes well beyond that, or puts other customers’ sites at risk, we may limit it, ask you to move to a custom arrangement, or charge for the extra resources. We’ll talk with you before we charge anything extra.

We may keep backups, but backups are for our own recovery. Keep your own copies of your content. We aren’t responsible for lost content or data.

On the managed plan, you send us content changes and we make them. There’s no set cap on the number of requests, subject to fair use. Covered requests include changes to text, photos, pages, promotions, blog posts you write, menus and pricing, and contact details, plus reasonable page redesigns.

Fair use means requests at the level a typical small business site needs. We may schedule, batch, or spread out requests when volume is unusually high, when a single request is large (such as a full redesign), or when requests amount to building a new site. We decide what counts as a reasonable redesign versus new work, and we’ll tell you if a request falls outside your plan before we start.

Our goal is to respond to requests within one business day and finish most simple changes within a few business days. These are goals, not guarantees. Response times can be longer around weekends, holidays, staff absences, high request volume, or anything else outside our control. Any response or turnaround times on our website describe typical service. They aren’t commitments.

On the self-managed plan, you make updates yourself in the editor. Our team makes edits for you for a per-request fee, quoted before we start.

Neither plan covers new feature development, such as booking systems, portals, payments, or online stores; custom animation, video production, or interactive elements; or third-party integrations that need development work. We scope and quote those separately, if we choose to take them on.

The quarterly marketing meeting on the managed plan is offered once per quarter and scheduled by mutual agreement. A meeting that isn’t scheduled or is missed in a quarter doesn’t carry over, and it doesn’t reduce your plan price. We give our best recommendations in these meetings, but we can’t promise any marketing result.

You provide the content for your site: your logo, photos, text, and business details. You’re responsible for making sure it’s accurate and that you have the right to use it. Delays in sending content or feedback delay your launch, and they don’t pause your billing.

You give us permission to use, edit, format, and publish your content on your site so we can provide the service.

You’re responsible for your site and its content complying with the laws and regulations that apply to your business, including advertising rules, accessibility requirements, and any privacy notices or policies your business needs. We don’t provide legal advice. We’re happy to place a policy you provide on your site.

Keep your login credentials secure. You’re responsible for changes made through your account.

Your site must be for a lawful business. You may not use a program site to publish, host, or link to:

• Anything illegal, or content that promotes illegal activity
• Content that infringes someone else’s copyright, trademark, privacy, or other rights
• Adult or sexually explicit content
• Hate speech, harassment, or threats against any person or group
• False, deceptive, or misleading claims, including fake reviews or testimonials
• Malware, phishing pages, or anything that harms visitors or their devices
• Spam, or pages that exist only to manipulate search rankings
• Files unrelated to your site, or the use of your hosting as general file storage
• Gambling, weapons, drugs, or other regulated products or services
• Anything else we reasonably decide puts us, our other customers, or the public at risk

We may refuse to publish any content, remove content, or suspend your site, with or without notice, if we believe it breaks these rules or the law. Where it’s practical, we’ll contact you first. Suspension doesn’t pause your billing. Violations are grounds to end your plan immediately, without a refund.

You own your domain name and all the content you provide: your text, photos, logo, and brand.

Avalore owns the site design, code, templates, and hosting environment we create and run for the program, including the homepage preview. Your plan gives you a limited, non-transferable right to use them for your business while your subscription is active and paid. You may not copy, resell, or move the design or code to another host.

If you want to own the design and code outright, ask us about our custom web development services. We may show your site and its design in our portfolio and marketing unless you ask us in writing not to.

Your domain should be registered in your name, and you keep control of it. You pay the registrar directly, and you’re responsible for renewing it. We aren’t responsible for an expired or lost domain.

Email hosting isn’t part of either plan. We aren’t responsible for email delivery or for problems caused by changes to your domain settings made by you or others.

Your site may rely on third-party services, such as hosting providers, analytics, maps, fonts, and form tools. We aren’t responsible for their availability, changes, or pricing, and we may swap them out as needed.

There’s no long-term contract. Plans and the SEO add-on run month to month. You can cancel any time by email to the address below. Cancellation takes effect at the end of your current billing period.

When you cancel a paid-up plan after launch, we’ll send you an export of the text and images you provided, and keep your site online for up to 30 days after your plan ends so you have time to move. After that, we take it down. Your domain stays yours.

If you cancel before your site launches, we stop building and don’t publish it.

All payments are non-refundable, including partial months and months when your site wasn’t yet live, in line with our fulfillment policy.

We may end your plan for any reason with 30 days’ notice. We may suspend or end it immediately, without a refund, for unpaid bills, breaks of these terms, abusive conduct toward our team, or legal risk. If your plan ends for unpaid bills or a violation, we aren’t required to keep your site online during any wind-down period.

We provide the service “as is” and “as available.” To the extent the law allows, we disclaim all warranties, express or implied, including fitness for a particular purpose. We don’t promise any number of visitors, leads, search rankings, or sales.

To the extent the law allows, our total liability for any claim connected to the program is limited to the amount you paid us in the three months before the claim. We aren’t liable for indirect, incidental, or consequential losses, such as lost profits, lost data, or lost business, including from downtime or delays.

You agree to defend and cover us for any claims, losses, or costs that arise from your content, your business, or the way you use your site.

We aren’t responsible for delays or failures caused by events outside our reasonable control. These include illness or unavailability of our staff, natural disasters, power or internet outages, failures of hosting or other third-party providers, cyberattacks, labor issues, and government action. When one of these happens, our timelines extend for as long as it lasts.

We may update these terms or change the program, its plans, and what they include. For material changes, we’ll email active subscribers at least 30 days before they take effect. If you keep your plan after that, the new terms apply. If you don’t agree, you can cancel.

These terms, along with our fulfillment policy and privacy policy, are the full agreement between us about the program. They replace anything said on calls, in emails, or on our marketing pages. If any part is found unenforceable, the rest still applies. Our not enforcing a term isn’t a waiver of it. You may not transfer your plan without our written consent.

These terms are governed by the laws of the State of Colorado. Any dispute will be handled in the state or federal courts located in Denver, Colorado.